Hot N Cold - Katy Perry

The video its self is a performance video having Katy Perry singing involving dancers and other extras to make the video appeal to more people but also to make the video excitable to watch. Katy Perry also follows the typical ideology of love as we watch her fall in and out of love and express her feelings of what she is feeling at that moment in time. Therefore She is following the typical conventions of a performance music video and doesn't break them which would appeal to the type of audience (Teenagers) that me and Becky has chosen. Watch Hot N Cold By Katy Perry HERE!

The editing of the video matches the tempo of the music and maintains quite a fast speed throughout the song as the locations and scene also change quite frequently. The dance routine that the group of girls dressed as brides perform fits with the pace of the music and emphasises the beat and tempo of the song.

The video is very narrative based, there is a speech before and after the music begins - Typical of pop genre. 

The video is also Slightly performance based as one section in the video shows her performing on stage with a band to a crowd of people.

There are simple camerawork of long shots, mid shots, close ups and over the shoulder shots. These simple camera angles link in on the idea of having a simple narrative. 

One of the most noticeable elements of this video is that the song is about him changing and one of the line is 'you change your mind, like a girl changes clothes', and throughout the video Katy Perry is changing her clothes which is symbolising him changing and that line.